History

The TDCP had launched the jeep rally in 2005 with a motive to promote Cholistan’s culture and historical heritage besides southern Punjab as a winter destination.

More than 80 experienced and professional drivers are expected to participate in the 224 kilometre long jeep rally on the sandy desert track. At least 15 check posts have been set up on the way to minimize the chance of short-cut.

All vehicle drivers will follow safety instructions like roll bar, helmets, seat belt and protective gear.

The TDCP has also made emergency arrangements with the help of Rescue 1122, Rangers, army and other agencies.

Around 100 drivers and teams from all over Pakistan participate in the rally and almost 100,000 visitors witness the rally every year.

The purpose to hold this event in the heart of Cholistan desert is to show outside world its history and rich culture and open this area as a winter tourist destination. It is anticipated that event will receive widespread projection in print and electronic media.